Internal and external conflicts engage readers by enhancing a story's tension and momentum. Internal conflicts feature characters torn between conflicting desires or beliefs. External conflicts introduce disputes between characters or their environment. These conflicts can escalate, intertwining for a balanced and interesting narrative. This piece highlights various types including moral dilemmas, clashes between an individual and a group, and conflicts of loyalty due to power shifts. The article uses Patrick Rothfuss' novel 'The Name of the Wind' as a case study to demonstrate the power of these conflict types in storytelling.